05 / Custom Websites

A website that earns confidence before the call.

Conversion-focused websites with custom design, purposeful motion, strong technical foundations, and content you can manage.

BEST FOR / SERVICE BUSINESSES WHOSE CURRENT SITE UNDERSELLS THEIR WORK

Plan your website

We clarify what your customers need to understand, organize the site around the questions they ask, and create a clear path from first impression to meaningful inquiry. The result is a website that supports the way you actually sell—not just one that looks more current.

What the engagement can include

  • Positioning, page architecture, and copy direction
  • Custom responsive design with purposeful motion
  • A manageable content system, analytics, and on-page search foundations
  • Accessibility and performance checks across supported layouts
  • Metadata, redirects, and launch preparation
  • Tested inquiry forms and separately scoped post-launch support

Final deliverables, integrations, hosting, maintenance, and post-launch support are defined in the project scope so included work and ongoing responsibilities stay clear.

Greykhat brings the strategy, design, content direction, technical implementation, analytics, and inquiry path together—without a black-box handoff.

You work directly with Jessie throughout the engagement, from clarifying the offer through launch and the agreed support period.

A website-specific process

From an unclear offer to a tested inquiry path.

Message, structure, design, technology, and lead handling are planned as one connected system.

  1. 01

    Clarify the offer

    Identify the customers, services, decisions, and questions the website needs to support.

  2. 02

    Plan the journey

    Organize pages and calls to action around how a visitor moves from first impression to meaningful inquiry.

  3. 03

    Shape the message

    Develop positioning, page structure, and copy direction before visual polish obscures a weak explanation.

  4. 04

    Design and build

    Create the responsive interface, purposeful motion, content system, analytics, and technical foundations.

  5. 05

    Test the full path

    Check navigation, forms, accessibility, performance, responsive layouts, metadata, and failure states.

  6. 06

    Launch and support

    Prepare redirects, deploy the agreed site, document what matters, and provide the separately scoped support plan.

Internal case study / Greykhat 2026

Rebuilding this website to turn interest into action.

The redesign reorganized the service structure, clarified the primary business offer, separated residential support, replaced fragile inquiry handling with recorded-first lead storage, and created a simpler route from service research to a relevant contact form.

See the project decisions
PROJECT / GREYKHAT 2026INTERNAL CASE STUDY
BEFOREMIXED MESSAGEServices and audiences competed for attention
AFTERCLEAR LANESDistinct service paths guide the right inquiry
BEFOREFRAGILE FORMSOne downstream failure could hide a lead
AFTERRECORDED FIRSTLead history survives notification failure

The website can be deployed to compatible client-controlled hosting or to an agreed managed environment. Hosting, monitoring, backups, software updates, content changes, analytics review, and ongoing improvement are optional and separately scoped unless the proposal explicitly includes them.

The project agreement defines account ownership, recurring costs, included maintenance, support availability, backups, transfer responsibilities, and what happens when ongoing service ends.

Tell us what feels unclear, outdated, or ineffective. We’ll help identify whether the problem is messaging, structure, design, technology—or a combination.

No invented conversion claims. The work is evaluated through specific decisions, a dependable inquiry path, visible analytics, and outcomes the business can actually verify.

What isn’t your current site doing?

Talk through your website.

Share the current URL, the customers you want to reach, what feels ineffective, and what a useful inquiry would look like. You do not need to arrive with a sitemap or technical plan.

Tell us what your site isn’t doing